POURELLE, A New Chapter – From Loyal Customer to Proud Owner. My Story
I’ve Always Loved Fashion. But Fashion with a Soul.
Fashion has always been my way of expressing myself. I paint, I dance, I practice yoga – I am a woman full of passion, who believes in the power of art and beauty. For me, clothing is never just about form – it’s about stories, emotions, and sensitivity.
That’s why, when I discovered POURELLE, I was instantly captivated.
Their designs were exactly what I had been searching for: elegant, feminine, timeless. I was drawn to the quality of the fabrics, the precision of craftsmanship, and the attention to every detail. From the very beginning, I felt this was more than just a brand – it was a lifestyle I could truly connect with.
Why POURELLE? Because It Felt Close. Very Close.
When I heard the brand was about to shut down, I felt an overwhelming sadness. I thought: “This can’t be real – something like this shouldn’t just disappear.”
And then, something unexpected happened.
I met the former owner of POURELLE. We began talking – first casually, then more seriously. And little by little, the idea was born: that I would take over the brand.
Me – once a client, now the owner.
I Made My Decision. From the Heart.
After weeks of reflection, analysis, and long conversations, I finally chose: I’m taking over POURELLE.
With pride and joy, I can say – I am the new owner and CEO of a brand I have always deeply admired.
It wasn’t an easy decision. But it was a conscious one.
I believe POURELLE still has so much to offer women like me – women searching for fashion that is authentic, natural, and timeless.
What Doesn’t Change? Our Quality and Values.
POURELLE remains true to its foundations.
We have partnered with a new, highly experienced atelier that works with some of the leading fashion brands in the country. We continue to choose natural fabrics: linen, cotton, viscose, and silk. And our silhouettes will remain feminine and comfortable – just as they have always been.
Because when it comes to quality, there can be no compromise.
What Will Change? Energy, Freshness, Vision.
I carry dozens of ideas in my mind – new collections, new ways to connect with you, maybe even a showroom one day… But everything in its own time. For now, I’m moving step by step, with great care and attention.
I want POURELLE to be more than just a fashion brand – to feel close, authentic, and approachable.
A brand you can truly relate to. One that brings joy with every piece you wear.
I Invite You Into This Story. From the Very Beginning.
Today, POURELLE is my child – but it’s also still my great love.
If you’ve been our customer before, I hope you’ll feel that we’ve remained true to who we are.
And if this is your first time here – welcome. You’re about to discover a brand born from passion, now returning with fresh energy.
Thank you for being here.
With love,
Małgosia Dąbrowska
